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We count three primary sources to understanding a donor: their giving and engagement history, demographic driven wealth profiles, and non-financial behavioral indicators. The three of these make up what we call donor intelligence. Together, they drop the cost of fundraising, enabling powerful practices that drive unbelievable results. Our work proves time and time again that better donor intelligence helps nonprofits raise more money at lower acquisition and retention costs than ever.
Donor intelligence requires a capacity to acquire and apply knowledge. We do both.
Donors communicate with friends many different ways. So why do fundraising campaigns pretend there is only one way to communicate? Our programs communicate with consistency across multiple channels to effectively engage donors—mail, online, face-to-face, phone calls, events, mass media…you name it.
Why? Because it’s natural. And it works.
Who is reading your microsite? Watching your videos? Opening your email? Not how many, or in what percentages? But WHO?!? Our campaigns invite engagement, track it person-by-person, and then use personal response data to prioritize your most-likely giving prospects. Behavior engagement is central to Pursuant’s strategy…and results.
Testing and Innovation
We constantly push the boundaries. We are never satisfied. Nor should you. There is more to do. More people to help. More services to provide. Testing and innovation drives our relentless search to improve, to find new methods of fundraising and engagement, and responsibly bring those services to our clients.
Donor programs and campaigns should be measured by one thing: the desired result. Did they provide an ROI? Did they produce or deepen donor relationships? Did they generate a favorable net financial gain?
We identify what we are looking for, we go get it, and then measure it. Performance. Period.
12-24 months isn’t fast enough. Does your approach to donor involvement decrease donor reaction time? We believe in relationship building…we just don’t think it should take months (or years) for a donor to step up their level of commitment.
Catalytic engagement drives immediate response at greater levels of support. Now.
Out of thousands of people in your database, which nondonor is most likely to make a mid-level giving commitment? Which donor is most likely to respond to a major gift officer’s solicitation? To attend your next event? Our technology prioritizes prospects, lowers fundraising costs, and dramatically improves results.
Pursuant is committed to using data to drive great strategies. When your donor database—a gold mine of hidden information—is loaded into our data warehouse, trends emerge offering clues critical to future fundraising success. Behind every piece of award-winning creative lies data that helped make it relevant and effective.
How can we attract a new relationship? Encourage a first gift? Drive a second? Ask for a mid-level commitment? Secure a major gift, or a defining, legacy gift? Multiply donor relationships? Upgrade strategies recognize that a donor’s response is simply their next step, never their destination.
Maya Angelou once said “There is no greater agony than bearing an untold story inside you.” Pursuant gives birth to stories, and you have a wonderful one to tell—of impact, love, care, outreach, hope. Storytelling gives donors a vicarious experience, and when presented with care, creates unprecedented response. How important is storytelling to what we do? Watch this.