Sure, radio has been around for over a hundred years. But as a mass communication tool, it continues to evolve. What worked in radio 20 years ago, doesn’t work today. Listener demographics and interests have changed. Effective programming has changed. Engagement strategies have changed. Organizations who desire to leverage radio to distribute their message or connect with potential donors have to understand how radio fits within their overall strategy.
That’s where Pursuant comes in. We have extensive experience in radio. But we also have an unrelenting drive to adapt old methods to fit today’s market realities. If your nonprofit is interested in using radio, you need to work with a partner who isn’t resting on yesterday’s ROI, or satisfied with declining results because “radio just isn’t what it used to be.” We have advised and produced radio programs for some of the largest syndicated nonprofit programs in the world. How can we help you leverage the power of radio?
Media Planning and Placement
Media buying is an art. From managing relationships with powerful networks, to understanding different markets, to appreciating the uniqueness of a specific radio or television outlet, you can’t afford to waste money and time on media buyers who are learning on your dime. And wouldn’t it be helpful to know the same company doing your buying are also working with you to develop your fundraising strategy, develop your case for support, produce your program, and manage your follow up stewardship efforts?
Pursuant employs and partners with some of the sharpest people in the media buying business. We don’t pretend to know everything there is to know about media buys. But we know what we don’t know, and partner with those who do. The result: peace of mind. You have only one phone number you need to call, whether you want to talk strategy, expansion, markets, day parts, audiences, demos, or any other element critical to producing the results you want. Can Pursuant help you take the headaches out of starting, expanding, and improving your media buys? Get in touch with us using the contact form below.
Turnkey Production Services
Pursuant also provides fulfillment services in production of radio and television spots, both short-form and long-form. Award-winning production is great, but ultimately meaningless to nonprofits if it is not effective in fundraising efforts. Our work does both, procuring Addy and Telly awards and raising millions of dollars for nonprofits in every vertical.
Do you want to expand your organizations reach and lower the cost to acquire donors? Fill out the form below and we will get to work.