Major Gift Counsel
If done correctly, every major or planned gift strategy is in itself, a mini-campaign. Pursuant’s donor-centric strategies help organizations identify the appropriate engagement opportunities and relevant communication channels to strengthen all stakeholder relationships – one individual donor at a time.
Major donor acquisition, cultivation and retention is a combination of art and science. Using innovative behavioral overlays and affinity data, Pursuant first identifies, segments and prioritizes major donor prospects from your existing donor base. Subsequently, our unique cultivation practices ensure that key stakeholders are provided with relevant communications and engagement pathways to deepen their connections with the organization. The differentiator in Pursuant’s strategy and counsel is total scalability throughout the donor pyramid and focus on grooming the next generation of major donors, while simultaneously providing ongoing attention to broad performance metrics to ensure the greatest return on investment.
Planned gifts are often the culmination of a long-standing relationship between a donor and your organization; the ultimate reflection of a donor’s appreciation. Our planned giving services identify people most likely to respond to a planned giving discussion, and offer advice in how to approach them for a substantial gift.
Major Donor Events
Events can be single-evening benefits or golf tournaments. But Pursuant believes tremendous opportunity lies in multi-day, resort-based events where you have the time to tell your story, build trust, and deeply engage a donor’s heart. Our event services redefine the way you approach event-based development.
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