Intelligent Analytics
Analytical tools are just a multiplier of knowing what to do with them. Many nonprofit organizations have mountains of data, but lack clear strategy and direction to know how to use it to increase their impact. Our tools and expertise help our clients turn numbers into dollars, defining clear objectives and benchmarks that set new standards in their organization’s fundraising practices.
Behavioral Profiling
Most firms know to use RFM data and wealth overlays to categorize and prioritize donors. But in large donor files, that can only narrow the results so much. Wouldn’t you love to know who your most engaged donors are? Who are the people who open the most emails? Who share your mission through social media? By knowing who reacts to your communications, you can create catalytic events that bring in more new donors and gifts than ever.
Data Warehousing
Many factors can affect the usefulness of your database. Incorrect metadata, broken transfer processes, and poor maintenance can limit or prohibit fundraising success. Pursuant’s data warehouse, specifically tailored for nonprofits, ensures that your data is correctly loaded, filed, cleaned and maintained so that you can have your most powerful asset working on your behalf. In addition, we are able to discover new insights and donor segments within your database to lead to even greater philanthropic returns.
How can we help you use data to increase fundraising results? Let us know.
