There's a New Kid in Town

Actually, it's just a new type of rushee. He's more concerned with grades and wants to know how affiliation with a fraternity will make him more successful in college, help him find money to pay for it and ensure he has a job waiting when he graduates. It's a challenging market segment for chapters who haven't updated the way they recruit new members, but offers fantastic benefits when new members join. The problem? These men rarely seek out fraternity membership.

A number of Phi Psi chapters have figured out how to find and market to these men, and it's a far cry from what might have worked in past decades. Instead of relying on subjective
"meet-and-great" tactics, which usually last a week or less, pioneering chapters like Iowa Alpha and Minnesota Beta have created scholarship programs offering sizeable scholarships to non-affiliated men -- primarily entering freshmen -- to help identify those with the academic and leadership skills that will help make them and the chapter successful. In effect, the scholarship applications produce the perfect rush list.

Iowa Alpha's Nile Kinnick Scholarship Program has "allowed us to reach almost 2000 first-year men annually who would not otherwise have been exposed to Greek Life," says chapter president Hayes Olofson. He went on to say chapters utilizing scholarship programs reap many rewards:

1. Support from their school
2. Positive visibility on campus
3. Approval from parents of potential members
4. Interest from many students who would not have been interested in only social opportunities

He says, "You get what you advertise for." A first impression based on scholarship, leadership and service attracts men who are supportive of those priorities.

Though the benefits of such a program are apparent, many chapters may not think they have the time or the resources to attempt such an endeavor. That's why the Endowment Fund has created the Excellence Bound Scholarship Program. The program was created to assist chapters with recruiting through scholarship by developing a personalized plan to recruit, retain and reward incoming students. If implemented properly, chapters will have a much larger pool from which to choose new members, will utilize their Chapter Scholarship Fund money efficiently and, most importantly, will pledge and initiate motivated and talented men into their chapters.

Click the links below to download the Excellence Bound Scholarship Program documents.