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There's
a New Kid in Town
Actually, it's just a new type of rushee. He's
more concerned with grades and wants to know how
affiliation with a fraternity will make him more
successful in college, help him find money to
pay for it and ensure he has a job waiting when
he graduates. It's a challenging market segment
for chapters who haven't updated the way they
recruit new members, but offers fantastic benefits
when new members join. The problem? These men
rarely seek out fraternity membership.
A number of Phi Psi chapters have figured out
how to find and market to these men, and it's
a far cry from what might have worked in past
decades.
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