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Annual
Campaign - Best Direct Mail Package
Alpha Chi Omega
This two-year appeal, with the theme Every Sister Counts
emphasized the hope that every sister makes a gift every year
that is both meaningful and significant to her. The campaign
included four solicitations over nine months that received positive
feedback from donors and resulted in a net income of $48,000.
In addition, the number of gifts over $100 increased by 96 over
the prior year. All of this at a cost of only 17 cents per dollar
raised. Congratulations to Alpha Chi Omega.
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Annual
Campaign - Best Non-Direct Mail Package
Delta Gamma
Holiday campaigns have become a standard tool in
fundraising. The challenge we face is how to keep developing
new and innovative approaches year in and year out. The winner
of this award had traditionally conducted a parent’s campaign
around Valentine’s Day. This year they decided to do something
different. Instead of being bound by the holiday they decided
to conduct a “Just Because” calling campaign for
the entire month of February. Parents were still able to recognize
their daughters and the foundation was not bound by the limitations
of a holiday campaign. This approach resulted in over $54,000
from 738 parent donations at a cost of 37 cents per dollar raised.
Congratulations to Delta Gamma.
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Annual
Campaign - Best e-Mail Package
Sigma Sigma Sigma
The use of online solicitations has always been highly
innovative and delivered sound results for this organization.
Our winning campaign has been widely copied across the Greek
fundraising world because of the peppy and fun approach used.
Collaboration between the foundation and the vendor delivered
an e-mail package sent to over 12,000 alumnae of all ages. Just
over 1,000 gifts were received, 556 from women who had never
made a gift to the foundation. In total, the solicitation yielded
over $41,000 in donations at a cost of 38 cents per dollar raised.
For this innovative solicitation, please congratulate Sigma
Sigma Sigma Foundation.
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Annual
Campaign - Best Student Development Effort
Alpha Phi
The Loyalty Circle introduced to the members through
a DVD and Web site designed to inspire and educate the undergraduates
about service based leadership and the importance of individual
charitable giving. Collegians can join the loyalty circle with
a gift of any amount. As of June 15, 2007 490 undergraduates
had joined the club a 45% increase over the prior year. This
included 450 first time donors. This program is a fun and easy
way for the collegians to connect with one another and make
a difference in the lives of their sisters. Congratulations
to Alpha Phi.
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Annual
Campaign - Best Alumni(ae) Development Effort
Sigma Nu
For this award, our winner recognized it is important
to continue expanding their donor base. In order to meet this
challenge this group was one of the first to implement the GOLD
program. In the first year of the program, their staff met with
close to 400 alumni, gained 146 gifts and raised over $200,000.
In the past fiscal year, the staff increased their production
meeting with close to 700 alumni, gained 345 gifts and raised
almost $800,000. The greatest success of this initiative is
not the money raised it is the, but the successful expansion
of the group’s donor base. Congratulations to Sigma Nu.
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Major
Gift Campaign - Best Development Effort
Chi Omega
Chi Omega realized that in order to sustain the long-term
needs of the Fraternity the members needed to support the
creation of significant permanent endowment. The campaign
launched in 2001 used a variety of tools to meet its four
objectives and targeted known donors and friends of the fraternity
for support. At the culmination of the campaign, 9.5 million
dollars was raised and 90 named funds created. The effort
more than doubled the previous fundraising record for the
organization and represents one of the largest major gift
efforts for any women’s organization. The success of
the campaign really was built on the theme that there is only
one chi omega! Please congratulate Chi Omega.
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Donor
Education/Relations - Best DVD/CD/Video
Phi Mu
This year’s winning piece was a CD highlighting
the importance of continuing to educate donors on what the
foundation really does. The piece sought to answer the age-old
question “What is the Foundation?” The three-minute
video that highlights three alumnae that have been helped
by the foundation programs has been shown at all levels of
the organization. The real life stories really touch the viewer
and help convey the importance of supporting the foundation.
This professionally produced video has proven to be well worth
the initial investment. Congratulations to Phi Mu.
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Donor
Education/Relations - Best Brochure
Kappa Alpha
Our Best Brochure conveys the essence of the organization’s
commitment providing potential donors with information on all
of the giving opportunities available to them. Each member of
the development staff provides informational folders to all
alumni contacts. This timely and relevant information keeps
donors apprised of what it is they are supporting. Congratulations
to Kappa Alpha Order Educational Foundation! |
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Donor
Education/Relations - Best Annual Report
(Stand-Alone)
Beta Theta Pi
The Best Stand-Alone Annual Report contained an excellent
layout, great stories and explanatory information. It was mailed
to anyone who had donated to the foundation in the last ten
years, parent donors, undergraduates, chapter advisors, university
presidents and “Friends” of the organization. The
philosophy behind the widespread distribution is simple. Those
who not listed will want to see their name along the current
donors to the foundation. At a total cost of $25,050, the foundation
was able to provide relevant and timely information to its audience.
Congratulations to Beta Theta Pi. |
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Donor
Education/Relations - Best Annual Report
(Special Issue of the Magazine)
Sigma Kappa
For the Best Annual Report as a Special Issue of the National
Magazine, our winner used the new annual report to better tell
their story. They made a conscious decision following a development
audit to focus more on people and programs and less about the
donors themselves. The response to this move has been extremely
positive. Several first time donors made their gifts as a direct
result of the revamped annual report. By focusing on programs
and people, a more compelling piece was created. Congratulations
to Sigma Kappa. |
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Donor
Education/Relations - Best Donor Newsletter
Kappa Alpha Theta
Our winner designed a great new look that highlights the
important information donors need. The newsletter was designed
in a manner to compliment the organization’s online newsletter,
The Link. Like the Link, the editorial format utilizes the core
purpose of the organization to help members Learn, Grow and
Excel. The publication was distributed to 13,000 donors, alumnae
chapters, and college chapters. Congratulations to Kappa Alpha
Theta. |
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Donor
Education/Relations - Best Donor Newsletter (Electronic)
Sigma Kappa
Each edition is being branded to include both the old and new
look of the foundation as the group transitions to more electronic
communications tools. Future issues of the newsletter will be
integrated with holiday greetings and e-solicitations. The newsletter
has received very positive feedback from donors. Congratulations
to Sigma Kappa. |
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Best
Public Relations Effort
Zeta Tau Alpha
This year’s Best Public Relations Effort award recognizes
an attempt to engage the parents of young women to help foster
responsible decision making on campus. Alcohol misuse is a serious
issue and this organization believes that parents need to be
involved in the lives of their daughters. By highlighting the
organization’s investment in helping young women remain
safe and healthy they have done just that. Congratulations to
Zeta Tau Alpha. |
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Best
Use of a Foundation Grant for a Fraternity/Sorority Project
or Program
Phi Mu
Our recipient supported the continuing education of undergraduate
members on the dangers of alcohol misuse and abuse. The foundation
had already granted over $70,000 to the fraternity for Alcohol.Edu
and in order to build upon that initiative the decision was
made to make an additional grant of close to $5000. This grant
went to purchase DVDs and wallet cards for distribution at six
leadership conferences. The program had a tremendous impact
on the women that attended the sessions. The program has since
grown beyond the leadership conferences and is now available
to the local chapters. Congratulations to Phi Mu Foundation. |
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Best
Campaign/Program in Support of an Outside Philanthropy
Alpha Gamma Delta
The philanthropic focus of the winning organization is
Diabetes Mellitus research and education. The foundation has
historically sponsored many portions of the Fraternity leadership
conferences each year. This year the decision was made to include
a “philanthropy night” as part of each conference.
The philanthropy night educates leaders about diabetes and generates
activity options for local chapter use. The response from the
attendees was extremely positive and support for the organization’s
philanthropy has increased significantly. Congratulations to
Alpha Gamma Delta! |
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Best
Special Event
Delta Tau Delta
Our winner for Best Special Event did an excellent
job of kicking off a run up to a significant milestone in the
organization’s history. The 150th birthday of Delta Tau
Delta is fast approaching and in order to launch both an $18
million campaign and a yearlong celebration the foundation and
fraternity collaborated on this event. By using choreographed
speakers, lighting and sound the luncheon tracked the four fundamental
principles of the organization throughout its history. Congratulations
to Delta Tau Delta! |
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Best
New Development Idea
Delta Gamma
Those involved in fundraising know that good
communication is the key to building a personal connection with
donors. Our winner for Best New Development Idea created a quick
and easy tool for
communicating the foundation’s ability to influence the
lives of so many in such a positive way. The wallet sized stat
cards allow foundation staff and volunteers to show donors how
their gifts are transforming the organization. The initial run
cost $442 for 1000 cards. They proved so popular that a reprint
was needed within two months. Congratulations to Delta Gamma. |
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