Many organizations struggle to think of new ways to engage their donors in capital campaigns. How can we get our voice heard and understood above the competing noises of the donor’s life? Fundraisers must take a fresh look at the tactics and methodologies used to engage their best people. This is exactly what Pursuant has done — redefined capital campaigns into a comprehensive strategy useful for your nonprofit fundraising needs.
Midlevel donors are probably one of the most overlooked areas in development. This whitepaper will discuss methods and strategies that have been proven to maximize midlevel giving and identify the next generation of major donors. With a solid strategy, you can acquire midlevel donors, build a sustainable pipeline of future major donors, and secure immediate commitments to meet and exceed your annual goals.
Search Engine Marketing has become an innovative way to reach your targeted donor audience. What every organization needs to ask themselves is are we reaching the right audience, at the right time? In this whitepaper, Tommy Swanson, Search and Social Media Strategist, shows how to strategically align your Search Engine Marketing plan with your donor’s needs to create an online support tool and fundraising channel.
In today’s fundraising world, many nonprofits use a variety of communication channels to reach prospects and donors. Direct mail still plays a key role, online giving continues to increase, and social media is growing in popularity. But does that mean organizations are properly integrating their fundraising efforts?
Presented by Allison Lewis-Lodhi, CFRE, Vice President of Consulting
Endless books have been written on strategy: discovering the next big idea, building products that catapult organizations into the stratosphere, going viral, leveraging social media, building cultures, feeding creativity, penetrating markets, and harnessing talent. But the one thing critical to each of these strategies is the need to follow through.
Presented by Curt Swindoll, Executive Vice President, Strategy
This free whitepaper challenges sports organizations and collegiate athletic departments to think outside the stadium when it comes to fundraising. What if you could base your fundraising strategy on more than the size of your stadium and the success of your program? Download this whitepaper to learn how to think differently about athletic fundraising, and raise more money from more donors worldwide.
The most important fundraising season throughout the nonprofit industry is just around the corner. Year-end giving amounts to an estimated 40-70 percent of many nonprofits’ annual budgets. The most charitable season of the year is a prime opportunity to secure new supporters and to life the giving levels of current donors. Is your organization prepared?
Presented by Rebecca Gregory, Senior Vice President, Marketing and Strategy and Jarred Schremmer, Account Executive
It’s not uncommon for fundraising practitioners to talk about building a culture of philanthropy within their organizations. What’s less common, however, is finding an organization that actually understands what a culture of philanthropy is.
Presented by Gary Cole, CFRE, EdD, Executive Vice President, Consulting
Thirteen years of research and practice have uncovered critical insights about midlevel donors: Who are they? How should we communicate with them? How do we secure a gift? We’re about to share with you our discoveries on midlevel donors, their importance in future major gifts, and the revolutionary approach that is proven to produce unprecedented results.
Presented by Tony Smercina, Executive Vice President, Charitable Partners
The hardest segment for a higher education development office to reach is young alumni. And yet, in 2008, despite facing the biggest budget cuts in the nation, Pursuant and the University of South Carolina launched the Face of Y’ALL campaign — a campaign targeted at young alumni — and the results were astounding.
Lola Mauer, Lead Consultant, Pursuant
