No subject on the Harvard Business Review blog has gotten more airtime recently than the subject of “big data.” It was a fairly foreign term just a few years ago, but now commercial firms everywhere (and evensome nonprofits) are wondering how they can translate customer data into sales. For donation-driven nonprofits, the question is the [...]
What is “normal” is too easily comfortable, and what is comfortable too often becomes expected. Raising more money from fewer donors is not normal; it is an indictment. And it’s not an indictment of acquisition efforts; rather, the nonprofit sector has been doing an abysmal job of retaining donors. This “trend” is really a reflection [...]
This article uses two famous “dream” speeches to illustrate the power of sharing a precise and simple vision with your donors. Your vision should tell the story of your organization’s priorities and ultimately take your donors on a journey that recognizes each gift as their participation in helping bring to fruition the organization’s vision and [...]
In today’s fundraising world, many nonprofits use a variety of communication channels to reach prospects and donors. Direct mail still plays a key role, online giving continues to increase, and social media is growing in popularity. But does that mean organizations are properly integrating their fundraising efforts?
Presented by Allison Lewis-Lodhi, CFRE, Vice President of Consulting
Many organizations struggle to think of new ways to engage their donors in capital campaigns. How can we get our voice heard and understood above the competing noises of the donor’s life? Fundraisers must take a fresh look at the tactics and methodologies used to engage their best people. This is exactly what Pursuant has done — redefined capital campaigns into a comprehensive strategy useful for your nonprofit fundraising needs.
Midlevel donors are probably one of the most overlooked areas in development. This whitepaper will discuss methods and strategies that have been proven to maximize midlevel giving and identify the next generation of major donors. With a solid strategy, you can acquire midlevel donors, build a sustainable pipeline of future major donors, and secure immediate commitments to meet and exceed your annual goals.
Endless books have been written on strategy: discovering the next big idea, building products that catapult organizations into the stratosphere, going viral, leveraging social media, building cultures, feeding creativity, penetrating markets, and harnessing talent. But the one thing critical to each of these strategies is the need to follow through.
Presented by Curt Swindoll, Executive Vice President, Strategy
This free whitepaper challenges sports organizations and collegiate athletic departments to think outside the stadium when it comes to fundraising. What if you could base your fundraising strategy on more than the size of your stadium and the success of your program? Download this whitepaper to learn how to think differently about athletic fundraising, and raise more money from more donors worldwide.
The most important fundraising season throughout the nonprofit industry is just around the corner. Year-end giving amounts to an estimated 40-70 percent of many nonprofits’ annual budgets. The most charitable season of the year is a prime opportunity to secure new supporters and to life the giving levels of current donors. Is your organization prepared?
Presented by Rebecca Gregory, Senior Vice President, Marketing and Strategy and Jarred Schremmer, Account Executive
It’s not uncommon for fundraising practitioners to talk about building a culture of philanthropy within their organizations. What’s less common, however, is finding an organization that actually understands what a culture of philanthropy is.
Presented by Gary Cole, CFRE, EdD, Executive Vice President, Consulting