Webinar
To Campaign or Not To Campaign?
Many organizations are currently struggling to answer this question. No other activity so clearly motivates and galvanizes an organization toward a goal as careful planning in the early stages of a campaign to achieve success. In uncertain economic times that are threatening organizational stability and donor giving – to delay means to fall farther and farther behind. When thinking about campaigns, most people think in terms of a dollar goal. Campaigns are about achieving so much more than a dollar goal!
Campaigns assist organizations to:
- Create a strategic plan and timeline for success
- Provide an internal assessment of readiness and an external assessment of the constituency
- Increase the donor pipeline through continuous identification, cultivation and stewardship
- Improve internal processes such as communication strategy, infrastructure, IT processes and more
Learn the steps necessary when considering a campaign.
- Internal and External Readiness Reality Check
- A guide to understanding what it takes to campaign
- Outline and explanation of planning tools that are necessary to achieve success
Presented by Beverly Brooks Thompson, CFRE, Vice President of Consulting
This webinar is approved for CFRE accreditation.
