Whitepaper
The Face of Y’ALL: Engaging Young Alumni
The hardest segment for a educational institution’s development office to reach is young alumni. And yet, in 2008, despite facing the biggest budget cuts in the nation, Pursuant and Lola Mauer of the University of South Carolina launched the Face of Y’ALL campaign — a campaign targeted at young alumni — and the results were astounding. Download the free whitepaper to see what she learned.
