Webinar
Report the Facts AND Create a Conversation
If as much time, energy and money were put into developing meaningful communication and stewardship for donors on how their gifts make a difference…a lot less time, energy and money would be needed for solicitation! Often, we do not think of how gift reporting is (or should be) strategic. Instead we should begin with the end in mind, focused on where we want donors to go, how we want them to feel, what kind of relationship we want them to have, what kind of conversation we are really trying to start–the sort that lasts a lifetime!
In this free 60-minute webinar, you will go through the mental progression of understanding how you can approach your work differently and create powerful donor relationships in the process, simply by leveraging new media and technology to become more relevant.
In this webinar, you will learn:
- The typical types of “reporting” on how gifts are used and the traditional communication channels leveraged for one-way communication
- What relevance really means
- How new media opens opportunities to engage donors more meaningfully by creating two-way communication or conversation
- Planning tools for developing new strategies
- What this approach looks like in action
Full participation in this webinar is applicable for 1.5 points in Category 1.B — Education of the CFRE International application for initial certification and/or recertification.
Presented by Allison Lewis Lodhi, CFRE, Vice President, Consulting
This webinar is approved for CFRE accreditation.
