Webinar
I Have A Dream: The Importance of Vision At Every Donor Level
Simply put, donors give to a vision that stirs their philanthropic passion. You have to prove the efficacy of your vision and work over time, but nothing garners long-term, committed donors like a continual emphasis on your vision and the role each gift plays in progress toward that vision. It is the silver thread that ties all of your fundraising efforts together. This webinar will look at the importance of communicating your organization’s vision consistently across all donor touch points to ensure continued giving that grows with you and your vision. If donor’s do not clearly understand where you are going, how can you expect them to join you on the journey?
Key Learnings:
• We will review examples of how successful organizations weave their vision through all communications and touch-points. While communicating vision in a Major Donor proposal seems natural, we will also explore how to weave that into acquisition or ensure it is reflected in a pithy manner on Twitter or Facebook
• We will review successful strategies that create a donor journey that makes each gift a step towards their participation in fulfilling the organization’s vision and multi-year goals.
• We will review and discuss how vision evolves and grows with the organizations, and how that is seamlessly weaved into effective long-term donor cultivation.
Presented by Matt McCabe, Senior Vice President, Consulting Services
This webinar is approved for CFRE accreditation.
