Webinar
Churn: A Fundraiser’s Worst Enemy & How to Combat It
It’s one thing to acquire new donors; it’s another thing to keep them. In this webinar, you’ll learn the primary reasons your donors are leaving and not coming back, how to slow donor attrition through data analysis, engagement best practices and reactivation tactics and how to evaluate what’s really going on in your donor file through donor intelligence.
Presented by Trent Ricker, CEO
With over 20 years of senior management and consulting experience, Trent Ricker leads the strategic vision of Pursuant. Before joining Pursuant, Trent spent over four years with Convio, a leading software provider to the nonprofit market. As Vice President, Account Services at Convio, he led the consultative approach to serving all of their 1,200+ nonprofit clients. Prior to that role, Trent helped create and build Convio’s fundraising consultancy and served as the principal consultant on projects serving some of the largest nonprofit organizations in the world, including the American Cancer Society, American Red Cross, National Multiple Sclerosis Society, Feeding America, Anti-Defamation League and Susan G. Komen Race for the Cure.
