Redefining Fundraising: Rethinking a Culture of Philanthropy

Gary Cole wrote an excellent whitepaper in 2011, exhorting organizations to focus on creating an internal culture of philanthropy. So many nonprofit employees develop tunnel-vision around the mission of their organization and fail to make themselves better fundraisers. At the end of the day, there is no mission if there is no money. Educating everyone in your organization on basic fundraising principles can begin to raise the watermark of philanthropy at your organization.

Download this whitepaper and rethink the way your organization thinks about fundraising.