Redefining Fundraising: Maximize the Middle
Many organizations have yet to tap the power of mid-level donors, instead focusing on the long development cycle of major donors and the acquisition needs of the annual fund. Both of these practices have been tried and true, and if done right, can yield great results. But what if you could quickly upgrade qualified donors from the annual fund and create a next generation of major donors? The new revenue would take donors from smaller gifts to mid-level annual pledges, giving your organization a fresh fundraising stream from within.
Tony Smercina and Erik Tomalis discuss the strategy used to gain mid-level donors in this whitepaper.
Click here to download your copy and learn how to make mid-level giving a part of your organization’s standard fundraising disciplines.
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