Posted on May 11, 2012 by Gary Cole
We have covered two personality types that CEOs need to be ready for as they plan and execute comprehensive capital campaigns. If you missed the first two you can read the entire series here. The Fun-Loving Fanatics—Let’s Have a Party! …
Posted on May 9, 2012 by Gary Cole
Today, CEOs must understand how to better involve their boards as they plan and begin comprehensive capital campaigns. We covered the first board personality type to understand in this post. The Bullish Bushwhacker—Stop Planning and Just Do It Already! Full …
Posted on May 8, 2012 by Jonathan Flowers
An emphasis on empathy, exhibited both with peers and with customers, seems to be the emerging trend in today’s business community. Data and storytelling work hand-in-hand to drive empathetic relationships through a foundation of first knowing your constituents and then …
Posted on May 7, 2012 by Gary Cole
Whether they’re preparing for the next capital campaign or managing one that’s already in progress, CEOs would be well-advised to pay particular attention to board composition and group dynamics. As CEOs explore the new realities of comprehensive campaigns in the …
Posted on May 4, 2012 by Tim Kachuriak
Best practices are only best practices for you when they produce the desired results. Rather than trust industry best practices or your intuition, test several options with your audience and continue to refine based on the outcomes. If you have …
Posted on May 3, 2012 by Tim Kachuriak
Email Capture
The first step of successful email capture is to enable website visitors to give an email address. The average nonprofit sees slightly more than 2% of website visitors registering an email address—there’s lots of room for improvement here. …
Posted on May 2, 2012 by Tim Kachuriak
The Psychology of Optimization
To further understand optimization, it’s important to understand that it’s not something that happens on the page. In fact, it happens in the mind. Whenever we send a message, regardless of channel, we are entering into …
Posted on May 1, 2012 by Tim Entzminger
Seth Godin had a post last week that is relevant in our world, and I thought I would share it with you. He talks about the mistake of focusing on tools rather than people. All too often we get caught …
Posted on April 30, 2012 by Tim Kachuriak
“Clarity trumps persuasion.” That’s what my friend and mentor Dr. Flint McGlaughlin says is the key to successful marketing communications. He would know; Dr. McGlaughlin heads up MECLABS, a market research company that works with Fortune 100 companies to optimize …
Posted on April 27, 2012 by Curt Swindoll
Pursuant has observed several obstacles that keep organizations from moving forward with a strong mid-level effort, including: • A lack of awareness of the potential value of mid-level support • An ineffective strategy for approaching prospective mid-level donors • An …
