Leadership Team | Tom McCabe

Tom McCabe

President, KMA

A 30-year veteran in direct response marketing and communications consulting, Tom McCabe is truly a pioneer in nonprofit fundraising. And as KMA’s President, he provides a unique blend of wise leadership, generous humor and a burning desire to succeed on behalf of the clients and causes he loves.

In 1984, Tom co-founded KMA by merging his Washington, D.C.-based International Marketing Group (IMG), with Development Resources Inc. of Dallas.  Through the years, he has counseled many nonprofits across America and the UK, including such organizations as World Vision, The Salvation Army, Alliance Defense Fund, The Heritage Foundation, American Bible Society, The Arthritis Foundation, The George W. Bush Presidential Center, and Wycliffe Bible Translators, among others. 

In 2010, Tom merged his 26 year old company with Pursuant Incorporated, a large capital and major donor fundraising company. Combined, KMA/Pursuant has served over 300 educational, healthcare and religious charities with fund development, marketing and communications consulting services, helping to raise over $10 billion for their clients.

A member of the Council for National Policy, Tom also serves on the boards of the National Religious Broadcasters (where he is also on the Executive Committee) and the Association of Direct Response Fundraising Council. He is a frequent speaker at fundraising and development conferences, and has written and edited a book on fundraising philosophy and practices, “Inside Outreach: A Guide to Financing Outreach Organizations.”

Tom is married, with three adult children and seven grandchildren.